Optimis | Anita Mehra, Advisory Board Member
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Anita Mehra, Advisory Board Member

Anita Mehra, Advisory Board Member

Anita Mehra is the Vice President of Marketing and Corporate Communications at Dubai Airports – the entity that owns and manages the operation and development of both of Dubai’s airports – Dubai International and Dubai World Central, slated to become the largest airport in the world.


In 1996 Anita was seconded from Dubai Duty Free to set up the Marketing and Corporate Communications Division of the Dubai Department of Civil Aviation, the government entity which owned Dubai International Airport and Dubai Duty Free. She headed this division until 2007 when the newly restructured Dubai Airports was created and she was appointed Vice President-Marketing and Corporate Communications for Dubai Airports.


Her career in the aviation industry started in 1986 when she was hired by Dubai Duty Free to set up their marketing division. She headed the Dubai Duty Free Marketing & Media Relations department for 10 years developing their marketing strategy and pioneering international promotional events such as the Dubai Tennis Open ATP Tour and the Finest Surprise Car Draw which helped put Dubai on the world map. Anita graduated from the American University of Beirut with a BA in Middle Eastern History followed by a Masters Degree in Education from Bank Street College of Education in New York.


Anita is active in promoting the use of renewable energy in the UAE. She went on the 1st Renewable Energy Expedition in Antarctica with Sir Robert Swan, the renowned polar explorer and founder of the 2041 Organization in March 2011.


She is a Board member at Dubai College and supports Al Noor Training Center for children with special needs.